From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.

The most recognized cruise line in the world was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called The Love Boat. The weekly series, which introduced millions of viewers to the still-new concept of a sea-going vacation, was an instant hit and both the company name and its "seawitch" logo have remained synonymous with cruising ever since.

Princess' modern fleet has grown considerably in recent years to include Caribbean Princess (2004), Coral Princess (2003), Dawn Princess (1997), Diamond Princess (2004), Island Princess (2003), Pacific Princess (1999), Regal Princess (1991), Royal Princess (1984), Golden Princess (2001), Grand Princess (1998), Sapphire Princess (2004), Star Princess (2002), Sun Princess (1995) and Tahitian Princess (1999). Two additional new ships will join Princess' fleet by 2007, making it one of the most modern fleets on the high seas.